How To Write a Purpose Statement


What is a Purpose Statement for an Entrepreneur?

Writing or reviewing a mission statement changes you because it forces you to think through your priorities deeply, carefully, and to align your behavior with your beliefs.
~Stephen Covey, ‘7 Habits of Highly Effective People’

Your purpose statement is a powerful tool in your greatness toolbox.  It speaks to you in a unique way.  Here are examples of purpose statements dealing with life goals.

Specifically, for entrepreneurs, the purpose statement is an intricate component of your brand.

Your purpose statement needs to speak to you on a level that fills you with purpose.  A great way to start is to remove all external wants and needs.  A great question to get you there is, “If you had all the money in the world, everything you need, what would you do?”  The question helps you break the surface of easy answers like relaxing on the beach with a drink.  That may sound great after a long day, but would it bring you purpose?  Would it fill you with energy and excitement?

A purpose statement is unique to you. As Friedrich Nietzsche the philosopher said, “You have your way.  I have my way.  As for the right way, the correct way, and the only way, it does not exist.”

It’s not something you can have made for you.  Even your spouse or mother couldn’t come close to creating it for you.  A purpose statement isn’t static.  It’s dynamic and changes as you change. One of the biggest mistakes is that, people spend weeks perfecting their purpose statement.  Planning for the future, adjusting for every little possible foreseen bump in the road.  Nonsense.  Allow yourself the freedom to change and your purpose statement along with it.

To be a teacher. And to be known for inspiring my students to be more than they thought they could be.-Oprah Winfrey

The purpose statement outlines your purpose in life and serves a prelude to your legacy.  You can recite it like a mantra but it isn’t a mantra.  A mantra is empowering.  “I am strong and confident.”  An example of a purpose statement would be, “To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”-Oprah Winfrey

3 Steps to Developing Your Purpose Statement

  1. Begin with the end in mind. Think about the legacy you want to leave.
  2. Identify your values and passions in life.
  3. Write what you envision in no more than 3 sentences.

“Tools for Success” Power Sessions

Still feeling stuck with writing your purpose statement? Schedule a “Tools for Success” Power Session with Shanna today for further guidance and support. So, entrepreneur?  What’s your purpose statement?

Schedule Now!

Shanna A. Jefferson, MSW, LCSW, LISW-CPS is a Life Coach, Psychotherapist, and Author. (5)



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